The reference shelf.
Useful references for checking a claim, understanding a tool or getting the details right.
Official documentation is the best place to confirm a platform’s current behaviour. These links are selected for the practical questions covered in Fieldnotes. Nostedt links below are clearly labelled as our own business.
SearchGoogle Search Central
How Google discovers and understands websites. Start with the SEO starter guide.
Google Business Profile Help
Official guidance on accurate business information and local ranking factors.
Google Ads landing-page guidance
Check that the destination supports the promise and action in an ad.
Google Analytics campaign URLs
How source, medium and campaign parameters label referral traffic.
PageSpeed Insights
Inspect page performance and available real-world experience data. Use the findings to investigate specific issues.
W3C accessibility tutorials
Practical guidance for accessible page structure, images and forms.
Nostedt services
The business behind Fieldnotes: strategy, websites, advertising, content and automation.
Nostedt project work
Examples of Cameron Nostedt’s creative partnerships and independent client work.