The journal.

Practical reading on websites, marketing and the work that connects them.

Plan a reliable lead follow-up workflow

Map the trigger, owner, reply and failure path before automating enquiries. Includes a practical workflow checklist.

Turn real buying questions into useful articles, photos and videos, with a downloadable content-planning worksheet.

Check the offer, proof, mobile experience and enquiry path before paying to send visitors to a landing page.

Review your Google Business Profile, website and customer information before chasing local search rankings.

Choose a customer, an offer and a practical route to the next sale. Includes a free marketing-plan worksheet.

Turn an initial idea into a shared scope with fewer missing assumptions.

Help visitors check fit, see relevant work and explain their project.

A practical account and handover checklist for business owners.

Find the differences in scope, support and ownership before choosing a provider.

Separate the build cost from the cost of keeping your website useful.