WEBSITE PROJECT BRIEF
Fieldnotes by Nostedt | https://nostedt.agency

Business name:
Current website:
Main contact:

1. BUSINESS GOAL
What do you sell and who buys it?
What should a visitor do next?
What is not working today?
How will you know the project helped?

2. ESSENTIAL SCOPE
Required pages:
Required forms and integrations:
Content or URLs to preserve:
Optional improvements:
Open questions:

3. CONTENT & RESPONSIBILITIES
Who provides writing?
Who provides licensed photos and other assets?
Who enters products or projects?
Who approves the work?
Who will update the site afterwards?

4. CONSTRAINTS
Budget range and what it covers:
Desired launch date and reason:
Existing platforms or software:
Accessibility and customer needs:

5. REFERENCES
Reference website and the specific thing you like:
Anything to avoid, and why:

6. ACCEPTANCE & HANDOVER
How will we test enquiry delivery?
Who tests the mobile experience?
Which accounts, files and training do we receive?
What is included in post-launch support?
What recurring fees apply?
How can we leave or move to another provider?

Send the same brief to every provider. Keep questions and answers with it.
More guidance: https://nostedt.agency/guides/write-a-website-project-brief/