SMALL-BUSINESS MARKETING PLAN
Fieldnotes by Nostedt | https://nostedt.agency

BUSINESS PROBLEM
What needs to change?
What reliable baseline do we have?
What do we not know yet?

CUSTOMER & OFFER
Who are we trying to reach?
What situation makes them look for help?
What do we offer and what evidence supports it?
What should they do next?

ROUTE
Where will they find the message?
Which page or conversation comes next?
Who handles the enquiry?

WORK
Action:
Owner:
Deadline:
Dependencies:
Production cost:
Media and software costs:

REVIEW
Review date:
What will we measure?
What would make us pause?
What did we learn?
What will we change next?

Guide: https://nostedt.agency/guides/small-business-marketing-plan/
Need help putting it to work? https://nostedt.com/services/marketing-strategy/